RAM is the Official Truck of the Macy's Thanksgiving Day Parade

As you may have noticed, the holiday season is fast approaching, with Thanksgiving just around the corner. A major tradition of the upcoming holiday is the Macy's Thanksgiving Day Parade, which attracts nearly 3.5 million spectators, and more than 50 million television viewers each year.

This year, RAM is the official truck brand of the festive occasion. The company will provide the parade with approximately 70 trucks, like the RAM 1500; 25 of which will tow floats, the rest will see duty behind the scenes, helping transport parade materials such as tool containers and costumes.

“We are thrilled to begin our partnership with RAM as their iconic trucks help our larger-than-life floats make their way down the streets of Manhattan in our annual holiday spectacle,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “We know that these trucks are fully capable and will take on the challenge of transporting these floating stages with ease on Thanksgiving Day.”

Television broadcast of the parade will begin November 26, at 9 a.m. in all time zones.

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